Adstrong Studio connects to your Google Merchant Center and Google Ads accounts to retrieve real performance data, then automatically classifies every product in your catalog into one of four labels — so your Shopping and Performance Max campaigns always know what to push, and what to hold back.
Start with StudioManaging hundreds or thousands of products in a single campaign structure means budget decisions happen blindly. Here is where performance silently erodes.
Your catalog likely contains products that collect clicks but never convert. Without segmentation, those products silently consume budget that should be going to your proven performers — and standard campaign structures give you no easy way to stop it.
When low-performing products compete for the same budget pool as your top converters, Google's algorithm often cannot tell the difference fast enough. Your best products end up under-served exactly when demand is highest.
Maintaining custom labels by hand — exporting data from Google Ads, calculating thresholds, uploading supplemental feeds — is a recurring task that takes hours and breaks the moment your catalog or performance changes.
Studio pulls data from both Google Ads and Merchant Center to keep every product labeled accurately — and automatically.
Adstrong Studio reads your product catalog from Google Merchant Center and combines it with campaign performance data pulled directly from Google Ads — clicks, conversions, cost, and ROAS at the individual product level.
By combining these two sources, Studio has everything it needs to classify each product accurately. As performance changes in Google Ads, labels update to reflect it — without you having to export a single report.
Once your products are labeled, you can split your Performance Max or Standard Shopping campaigns by segment — dedicating more budget to Winners, keeping Supporters steady, restricting spend on Losers, and running Unknowns in a controlled testing setup.
Studio gives you the data-backed segmentation that makes those decisions straightforward. Instead of guessing which products deserve more budget, you have a continuously updated, Google Ads-driven classification doing that analysis for you — so every structural decision you make is grounded in actual performance.
Based on Google Ads performance data, Studio assigns each product in your Merchant Center catalog one of four labels — each pointing to a distinct campaign action.
Products with strong conversion volume and healthy ROAS in Google Ads. These earn the highest budget priority in your campaign structure.
Action: Maximize ExposureSolid performers that convert reliably but at lower volume. Keep them active and well-funded — they form the backbone of consistent account delivery.
Action: Maintain VolumeProducts spending budget in Google Ads without generating conversions. Studio flags these so you can deprioritize or exclude them from your main campaigns.
Action: Restrict SpendProducts without enough Google Ads data to classify yet — typically new items or those with very low impressions. Run in a controlled setup until enough signal accumulates.
Action: Controlled TestingWhether you manage one account or dozens, Studio removes the manual work from product segmentation.
You manage a large catalog and your Shopping or Performance Max campaigns lump everything together. Without clear segmentation, it is hard to know which products are carrying the account and which are quietly draining it. Studio connects to your Google Ads and Merchant Center, classifies every product automatically, and gives you a labeling layer that makes meaningful campaign structures possible.
Maintaining custom label logic across many client accounts is a significant time investment. Studio connects to each client's Google Ads and Merchant Center accounts, automates the classification, and keeps labels current as performance shifts — giving every account a consistent, data-driven segmentation foundation without the ongoing manual overhead.
No engineering resources required. No changes to your product data.
Authorize Studio via OAuth to read your Google Merchant Center product catalog and your Google Ads campaign performance data. Studio uses read-only access and does not modify any of your existing product data or campaign settings.
Studio cross-references your Merchant Center catalog with performance signals from Google Ads — clicks, conversions, cost, and ROAS at the individual product level — and calculates the right label for every item.
Each product is assigned its label — Winner, Supporter, Loser, or Unknown — written to a custom label slot in your Merchant Center feed. Use those labels in Google Ads to segment your campaigns by performance, in whatever structure fits your account.
Everything you need to know before connecting your first account.
What exactly is Adstrong Studio?
Studio is a custom label automation tool for Google Shopping and Performance Max campaigns. It connects to your Google Ads and Google Merchant Center accounts, reads performance data at the product level, and automatically assigns each product one of four labels: Winner, Supporter, Loser, or Unknown. Those labels are written to a custom label slot in your Merchant Center feed, ready to use in your Google Ads campaign structures.
How do the labels work inside Google Ads?
Once labels are written to your Merchant Center feed, you can use them in Google Ads to create separate asset groups in Performance Max or separate campaigns in Standard Shopping — one per segment. This gives you direct, data-backed control over how much budget and priority each group of products receives.
How often are labels updated?
Labels are recalculated automatically on a regular schedule, based on a rolling performance window from your Google Ads data. As product performance shifts, labels update accordingly — so your campaign segments always reflect current reality without any manual work on your end.
Connect your Google Ads and Merchant Center accounts and get your catalog labeled automatically.
Start with Studio